Doug's body of work

I bring 15+ years of experience designing complex, human-centered systems.

Now, I’m focused on building tools that map shifts in meaning, trust, and intent—helping cities and organizations foster perceptual alignment and urban-scale understanding.

Relentlessly curious, systems-oriented, and always designing toward a more legible and shared civic future.

LET’S CONNECT

Howdy!
Doug is a civic-minded service designer in NYC, tracing how people make sense of the world—and how perception drifts across communities, cultures, and systems.

Case studies available on request

Audio in the core
Led three teams in expanding the modes readers engaged with news, increasing audio playback in the news app to 368K WAU.

2022-24

App store review automation
Designed automated workflow and tagging codex for analyzing thousands of app store reviews reducing insight generation via string matching & fuzzy logic pre GPT proliferation.

2023

T model nav update
Jointly led re-imagination around increasing ease of discoverability for readers to explore depth and breadth of interesting topics.

2024

Journey mapping metrics

Workflow automation

PED ops

Product strategy

The New
York Times

News, at the speed of your life

Expanded Modality

Roo
Led cross-disciplinary team in community based user research testing, and training of NLP and overall UX of sex ed chatbot for teens.

2019

PPFA Telehealth service blueprint
Orchestrated assessment and simplification of pandemic Telehealth launch, shifting leadership to focus on inclusive service design and consolidation.

2021

Spot On re-design

Directed and evolved new UX and branding for Spot On, our period and birth control tracking app leading to #6 ranking (up from #13.)

Spot On re-design

Directed and evolved new UX and branding for Spot On, our period and birth control tracking app leading to #6 ranking (up from #13.)

Spot On re-design

Directed and evolved new UX and branding for Spot On, our period and birth control tracking app leading to #6 ranking (up from #13.)

2019-22

Patient led health outcomes

Planned Parenthood

Rapid prototyping

User research & ops

Systems thinking

Human-centered design

Care no matter where

Online to brick and mortar
Led product design team with launch and integration of online and in-store meal kits post acquisition by Albertsons.

2018

Plated design system
Partnered with engineering lead to establish and build out pattern library and design system reducing build time and increasing UX consistency.

2018

Plated

Eliminating food deserts

Design systems

Cross function mentorship

Design ops

Design System

Design systems

Cross function mentorship

Design ops

LinkedIn→

CV→

Built with human care and AI augmentation in NYC.

With awe, for all of us

Howdy!Doug is a civic-minded service designer in NYC, tracing how people make sense of the world—and how perception drifts across communities, cultures, and systems.

Howdy!Doug is a civic-minded service designer in NYC, tracing how people make sense of the world—and how perception drifts across communities, cultures, and systems.

Howdy!Doug is a civic-minded service designer in NYC, tracing how people make sense of the world—and how perception drifts across communities, cultures, and systems.

Howdy!
Doug is a civic-minded service designer in NYC, tracing how people make sense of the world—and how perception drifts across communities, cultures, and systems.

Howdy!
Doug is a civic-minded service designer in NYC, tracing how people make sense of the world—and how perception drifts across communities, cultures, and systems.

Howdy!
Doug is a civic-minded service designer in NYC, tracing how people make sense of the world—and how perception drifts across communities, cultures, and systems.